Case Study: SEI Services achieves scalable ABM alignment with Demandbase

SEI Services drives complex sales rollout with Demandbase + Agency Partner

SEI Services, a business consulting and services firm with geographically independent locations, struggled to unify its go-to-market strategy and roll out a consistent account-based marketing program across a decentralized sales structure. The company turned to Demandbase Professional Services for help aligning teams and creating a clear path for ABM success.

Demandbase worked with SEI Services through discovery, a tailored Maturity Assessment, and collaborative workshops with the agency partner to build a strategic roadmap and pilot framework. The result was a standardized approach to sales rollout, actionable insights for ABM consistency, and a stronger foundation for scalable ABM success across multiple locations.

SEI