Case Study: ThoughtWorks achieves a focused account-based sales strategy with Demandbase

How Thoughtworks transformed their sales strategy with Demandbase

ThoughtWorks, a global software consultancy, wanted to move from a traditional lead-focused sales model to an account-based strategy better aligned with its segmentation and market goals. It partnered with Demandbase and used the Demandbase Account-Based Marketing Platform to support the shift.

With Demandbase, ThoughtWorks identified accounts showing strong interest and engagement, made key data insights more widely available across teams, and completed a custom implementation in just three months. The result was a more focused sales approach, better marketing alignment, and the ability to act on AI-driven recommendations to support account growth.

ThoughtWorks

Natalie Drucker

Global Director of Digital – AI Strategy & Insights