Case Study: DISCO achieves insight-led ABM growth with Demandbase

How DISCO built a cross-functional ABM engine with Demandbase

DISCO, a leading legal technology company in Austin, Texas, wanted to improve its go-to-market strategy by gaining richer data-driven insight into customer intent and engagement. To close that gap and support more personalized outreach, DISCO turned to Demandbase to enhance and unify data across its CRM, MAP, and web properties.

With Demandbase, DISCO built a cross-functional ABM engine that surfaced intent signals, improved ICP and TAM definitions, and aligned marketing, sales, and customer success around a more timely “sense and respond” motion. The rollout also included Sales Insights in Salesforce and SDR enablement, helping drive stronger adoption and more precise outreach; after a year, DISCO had a unified, insight-driven GTM engine that improved engagement and supported more efficient growth.

DISCO

Jen Barry

Director of Integrated Marketing