Case Study: CyberArk achieves 4x higher close rates with Demandbase

CyberArk achieves 4x higher close rates with an ABX approach powered by Demandbase

CyberArk, a cybersecurity company, needed to unify sales and marketing, rebuild confidence in its data, and turn account-based experience into a competitive advantage. To do this, CyberArk worked with Demandbase and its platform to create a more transparent, data-driven ABX foundation for go-to-market decisions.

Demandbase helped CyberArk implement a three-pillar ABX program covering foundational modeling, orchestration, and enablement. The solution rebuilt intent and engagement models, activated coordinated campaigns, and rolled out global training and reporting to drive adoption. As a result, CyberArk’s top accounts achieved 4x higher close rates, while the company improved targeting precision, aligned teams, and turned intent data into measurable pipeline impact.

CyberArk

Christian Lowery

ABX Programs Team Lead, Global Field & Channel Marketing