Case Study: Vidyard achieves 10% lead flow growth with Marketo and Demand Spring

Switching to Marketo as its marketing automation platform, in partnership with Demand Spring, immediately grew Vidyard’s lead flow by 10%

Vidyard, a Canada-based software company, faced a significant challenge with its marketing automation platform, where an estimated 10% of leads, including high-intent demo requests, were failing to sync with its CRM. This resulted in lost revenue opportunities. To resolve this, they partnered with vendor Demand Spring to migrate to a new platform, Marketo.

Demand Spring managed the entire Marketo migration, handling system configuration and rebuilding key assets. This solution provided Vidyard with a more reliable and flexible platform, eliminating syncing errors and enabling instant notifications for any issues. The partnership with Demand Spring drove an immediate 10% growth in lead flow without any additional marketing investment, ensuring no high-value leads were lost.

Vidyard

Joe Gelata

Former Director of Lead Gen