Case Study: VMware creates a digital marketplace and self-service experience with Deloitte Digital

VMware transforms customer experience for 800,000 users with Deloitte Digital

VMware sought to enhance its customer experience by improving the usability of its digital marketing platform (vmware.com) and its self-service capabilities (myvmware.com). To address this challenge, they partnered with Deloitte Digital for one of their largest customer-experience transformations to-date, aiming to better serve over 800,000 global customers and partners.

Deloitte Digital conducted a pain-point analysis and provided strategic recommendations that led to the conception, design, and implementation of a new digital marketplace and self-service solution. This work established a long-term foundation for VMware's web and mobile initiatives and resulted in more engaging and intuitive online interactions, receiving significant recognition from customers, partners, and analysts.

VMware