Case Study: Topgolf achieves scalable global growth and immersive guest experiences with Dell Technologies

Topgolf uses data to turn an age-old pastime into an immersive digital world, while creating a lifestyle brand synonymous with fun

TopGolf, a sports‑entertainment leader with more than 70 venues and over 30 million guests annually, needed a standardized, scalable IT and data platform to support rapid global expansion, deliver immersive digital guest experiences (Toptracer, Topgolf Media) and ensure operational efficiency and predictable profitability. To address this, TopGolf partnered with Dell Technologies for end‑to‑end infrastructure and data solutions, including a scalable hyperconverged infrastructure and a repeatable IT implementation model.

Dell Technologies delivered the standardized, scalable hyperconverged infrastructure and full-stack solutions that power real‑time ball‑tracking, personalized guest experiences, predictive food-and‑beverage ordering and venue analytics. As a result, TopGolf can confidently open up to 10 new sites a year, run a billion‑dollar‑plus business with a six‑person infrastructure team, and realize measurable gains in guest engagement, operational efficiency and profitability thanks to Dell Technologies’ platform and shared development roadmaps.

TopGolf

Andrew Macaulay

Chief Technology Officer