Case Study: Propellor achieves unprecedented speed and scalable B2B digital commerce with Dell Technologies

Propellor B2B digital commerce platform, facilitated by True, benefits from unprecedented performance with Microsoft Azure Stack HCI switchless 4-node configuration from Dell EMC

Propellor, a Dutch B2B digital commerce platform, needed a fast, stable, secure and scalable infrastructure to support complex, high‑volume ordering and enable rapid product development while offloading 24/7 operations. To address this, Dell Technologies (working with managed‑services partner True) supplied a Microsoft Azure Stack HCI switchless 4‑node configuration using Dell EMC AX nodes.

True and Dell Technologies implemented the unique switchless Azure Stack HCI with Intel Xeon‑powered Dell EMC AX nodes, delivering built‑in redundancy, reduced latency, simplified cabling and continuous managed monitoring. The deployment produced noticeably faster front‑end and back‑end performance, improved stability and scalability to support customer growth and new services, reduced operational risk and lower maintenance costs—giving Propellor a reliable foundation to accelerate development and expand its digital offerings.

Propellor

Jans Graver

Chief Revenue Officer and co-owner