Case Study: New Belgium Brewing boosts production capacity by 25% and cuts costs with Dell Technologies

New Belgium Brewing tries cloud and finds out why craft brewing requires an on-premises ingredient

New Belgium Brewing, a rapidly growing, employee‑owned craft brewer, found that running mission‑critical production and automation workloads in the cloud introduced unacceptable latency and risk. To meet expanding demand and keep control of tightly timed process automation, New Belgium turned to Dell Technologies, deploying on‑premises PowerEdge servers along with management tools like OpenManage, iDRAC and VMware vSphere.

Dell Technologies delivered a high‑performance, on‑prem solution — including a modular PowerEdge VRTX “brewery in a box” supporting up to 30 VMs — that centralized servers, storage, networking and management. The deployment cut costs compared with cloud options, minimized WAN latency for programmable logic and process control, improved data integrity and simplified management, and helped decrease downtime and boost bottling line capacity by 25%.

New Belgium Brewing

Travis Morrison

Director of IT