Case Study: Merkle achieves 4x faster database throughput and unmatched availability with Dell Technologies PowerMax

Merkle knows the power of data — that’s why it chose PowerMax

Merkle, a global marketing services firm handling 150+ marketing databases, 3.7 billion client records and $1.7 billion in global digital media, needed exceptional storage performance, availability and cost-efficiency to run 150,000 campaigns, deliver 12 billion personalized emails and support 10,000 analytic models. To address this, Merkle partnered with Dell Technologies and deployed Dell EMC PowerMax 2000 storage arrays (alongside Dell EMC CloudIQ and VMware vSphere) to ensure reliable, high‑performance infrastructure.

Dell Technologies’ PowerMax solution consolidated Merkle’s mixed workloads onto a single array and delivered strong measurable results: 4x faster database throughput versus prior arrays, up to 16 GB/s throughput and 500K IOPS, up to 3:1 data reduction (converting 170 TB raw into ~500 TB effective), sub‑millisecond latency, roughly a 50% performance increase and lower cost‑per‑terabyte—enabling faster run times, sustained high utilization and guaranteed availability to meet client SLAs.

Merkle

Alex Abraham

Engineer – Managed Hosting