Case Study: Callaway achieves data-driven digital transformation and faster custom club delivery with Dell Technologies

Digital transformation in full swing

Callaway, the global golf equipment leader, needed to digitally transform to deliver individualized club fitting, analyze massive swing and IoT data, speed production and shipping, and protect sensitive customer and athlete information. To meet these challenges Callaway partnered with Dell Technologies, deploying Dell EMC VNX alongside Dell’s data analytics, IoT and security solutions to capture and manage the influx of performance and operational data.

Dell Technologies enabled Callaway to capture and analyze hundreds of gigabytes from thousands of clubs simultaneously, modernize infrastructure, and move from design to build-and-ship in a day, while improving inventory predictability and accelerating sales, marketing and operations. With Dell Technologies’ resilient infrastructure and 24x7 security monitoring, Callaway gained greater visibility, measurable efficiency gains and stronger data protection—supporting faster innovation and programs like Birdies for the Brave.

Callaway

Peter Ligotti

Callaway