Case Study: Prime Vision achieves scalable, efficient, and predictive parcel sorting with Dell Technologies' APEX Cloud Platform for Microsoft Azure

Delivering innovative logistics solutions with cutting-edge technology

Prime Vision, a global leader in computer vision integration and robotics for logistics and e‑commerce, needed a scalable, cost‑effective way to modernize customers’ sortation infrastructure without replacing legacy equipment. To meet growing demands for efficiency, quality assurance and cybersecurity, Prime Vision partnered with Dell Technologies and adopted the Dell APEX Cloud Platform for Microsoft Azure at the edge.

Dell Technologies deployed Dell APEX Cloud Platform for Microsoft Azure at edge locations to collect and analyze sensor and camera data in real time, powering predictive insights and automation across sorting centers. The solution transformed existing sortation infrastructure—reducing error rates and latency, improving tracking updates, throughput and quality control, cutting manpower and costs per item, and enabling a shift from capital expenditure to a pay‑as‑you‑go model.

Prime Vision​

Julian Gonzalez Verbeek

Technology Director