Case Study: OUTDOOR CUSTOM SPORTSWEAR LLC accelerates product development and shortens time-to-market with Dell Technologies

Columbia Sportswear - Customer Case Study

OUTDOOR CUSTOM SPORTSWEAR LLC, a global apparel and footwear company known for rigorous product testing and fast-paced design cycles, faced rapidly growing data volumes and the need to shorten time‑to‑market while improving product development. To meet these challenges the company partnered with Dell Technologies, leveraging Dell EMC storage and infrastructure along with analytics, IT infrastructure modernization and cloud services.

Dell Technologies modernized the backbone IT environment—providing scalable storage, servers and integrated systems and analytics capabilities—so teams can prototype in 3D, run more realistic simulations and iterate designs faster. The result is improved performance, reliability and operational efficiency, accelerated product development and reduced friction in getting winning designs to market.

OUTDOOR CUSTOM SPORTSWEAR LLC

Michael Hirt

CIO