Case Study: Ecopetrol builds a self-directed learning culture with Degreed

Ecopetrol boosts employee engagement to 90% with Degreed

Ecopetrol, a major energy company based in Colombia, faced the challenge of preparing its workforce for the global energy transition. To keep employees' skills competitive and support its sustainable Strategy 2040, the company needed to move beyond traditional training and foster a self-driven learning culture for all staff, including frontline operators. They partnered with the vendor Degreed, implementing its learning experience platform (LXP), GEnius.

The Degreed solution provided an intuitive, flexible platform for personalized learning. Ecopetrol's targeted adoption strategy, based on learner archetypes, drove strong engagement. The results were significant, with 90% of employees active on Degreed and 45% using it monthly. Users completed 440,000 learning items in six months, mostly through self-directed exploration, and the platform achieved a high Net Promoter Score. Degreed successfully helped instill new learning habits across the organization, supporting widespread reskilling.

Ecopetrol