Case Study: Samsung achieves privacy-safe cross-publisher audience reach with Decentriq

Samsung reaches 3 million customers with Decentriq

Samsung sought to maximize the value of its first-party data for personalized advertising but needed a privacy-compliant way to activate this data across multiple publishers, overcoming challenges posed by GDPR and the decline of third-party cookies. They partnered with the vendor Decentriq to address this challenge using a data clean room solution.

The solution involved using Decentriq's platform to automate GDPR-compliant data matching with publisher data using the netID identifier. This allowed Samsung to activate targeted campaigns, reaching three million existing customers and over one million new prospects. Decentriq's technology successfully demonstrated a scalable, privacy-first approach to personalized advertising.

Samsung