Case Study: Straub Automotive achieves streamlined multi-store operations with Dealertrack DMS

Straub Automotive streamlines operations with fast, efficient DMS

Straub Automotive, a multi-franchise dealership group, needed a DMS that would let them operate multiple locations efficiently from a single site while empowering staff to deliver a consistent, high-quality customer experience and keep pace with rapid technology change. To meet those needs they turned to Dealertrack, implementing Dealertrack DMS and integrating Opentrack to centralize store data and connect with third‑party vendors.

Dealertrack DMS consolidated Straub’s stores into one cloud-based system with anywhere/anytime access and easy onboarding, enabling staff to adopt the platform quickly and focus on customers. As a result, Straub Automotive runs multiple franchises more seamlessly, maintains open integrations for growth, and stays on the cutting edge of dealership technology thanks to Dealertrack.

Straub Automotive

Kevin Cook

General Manager