Case Study: San Tan Ford achieves better customer experience and increased service efficiency with Dealertrack DMS

San Tan ford creates a better customer experience

San Tan Ford, a Gilbert, Arizona dealership founded in 2007 that sells over 600 new and used vehicles and services more than 3,300 cars each month, needed a dealer management system that delivered real-time data, simpler navigation, shorter contracts, and no exorbitant third‑party fees. To meet those challenges the dealership switched to Dealertrack and its Dealertrack DMS.

Dealertrack provided shorter contract terms, drill‑down real‑time reporting, and the freedom to choose third‑party providers without large fees, plus integrated options like Labor Time Guides, Service Price Guides, and Labor Codes. As a result of Dealertrack DMS, San Tan Ford achieved increased revenue and Fixed Ops efficiency, more accurate OEM claims and repair quotes, a better service experience, and happier employees that drove stronger customer loyalty.

San Tan Ford

John Bernath

Director of Fixed Ops