Case Study: Northtown Automotive improves dealership efficiency and customer experience with Dealertrack DMS

Northtown Auto Connects Customer Experience With Cox Automotive

Northtown Automotive, an auto group with 11 dealerships, faced challenges in finding an efficient and integrated DMS that lived up to its promises, improved employee morale, and maintained high customer satisfaction at the right price point. They turned to the vendor Dealertrack for a solution.

Dealertrack implemented its DMS, which prioritized integration across the dealership ecosystem and was noted for being easy to use. The switch was more streamlined than previous experiences and provided superior, personal support. This led to high employee retention, efficient onboarding, and improved overall efficiency. Furthermore, integrated Cox Automotive technologies enabled a more customized customer experience and increased revenue.

Northtown Automotive

Erik Nelson

Variable Operations Director