Case Study: Members Choice FCU achieves 78% auto-loan growth and faster approvals with Dealertrack

Members Choice FCU grows their member services and success by leveraging the Dealertrack Credit Application Network

Members Choice FCU, a credit union in Danville, PA, sought to diversify into indirect auto lending to protect against market swings but found its original LOS inefficient and unattractive to dealers. To expand its indirect auto loan channel and streamline dealer submissions, Members Choice FCU turned to Dealertrack and implemented Dealertrack’s Credit Application Network with integration through a preferred LOS partner.

With Dealertrack’s integrated platform and a dedicated two-person indirect auto loan team, Members Choice FCU scaled quickly: auto loans grew 78% in 2015 (ranking #41 out of more than 6,000 credit unions for 12-month auto loan growth), monthly applications increased by 53%, the credit union booked up to $2M a month, and secured roughly 30 active dealer partners. Dealertrack’s automation and minutes‑long decisioning made the indirect channel the credit union’s most profitable and materially boosted member service and growth.

Members Choice FCU

Victor Tsui

Chief Operations Officer