Case Study: Lawton Kia improves dealership efficiency and profits with Dealertrack DMS

Lawton Kia Discovers No-nonsense Approach to Dealer Management

Lawton Kia, a dealership in southern Oklahoma, sought a no-nonsense and intuitive dealer management system (DMS) to improve customer satisfaction and find a technology partner that could help create value and increase profits. They partnered with Dealertrack and implemented Dealertrack DMS to meet these challenges.

Dealertrack provided its easy-to-use DMS, which integrated seamlessly with the dealership's other systems and included access to a dedicated Performance Manager. The solution made employee onboarding easier, eliminated redundant data entry for a faster customer experience, and provided valuable analytics. Working with their Performance Manager, Lawton Kia was able to double its gross profits year-over-year.

Lawton Kia

Frank Seitz

Service Manager