Case Study: First Choice Ford achieves a 40% sales increase and transparent customer experience with Dealertrack eMenu for iPad

How eMenu for iPad instilled a transparent customer experience that helped increase sales

First Choice Ford faced shifting buyer behavior as shoppers arrived well‑informed and expected transparent, efficient in‑store experiences. Owner Shane Griffin turned to Dealertrack, deploying Dealertrack’s eMenu for iPad® alongside Dealertrack’s compliance solutions to replace paper F&I presentations and create a more transparent, customer‑facing sales process.

Dealertrack’s eMenu for iPad® was implemented across the showroom to present full deals interactively and capture electronic signatures, improving speed, accuracy and compliance control. As a result Dealertrack’s solution helped First Choice Ford boost sales by 40% (monthly units up from 84 to 130), achieve a 96% CSI, reach a 100% compliance rate, and shorten start‑to‑finish transactions to about 45 minutes.

First Choice Ford

Shane Griffin

Owner