Case Study: Mercedes‑Benz of Coral Gables boosts PVR up to 20% and improves customer experience with Dealertrack’s eMenu for iPad

How eMenu for iPad helped deliver a better customer experience

Mercedes-Benz of Coral Gables needed to lift F&I performance despite 75% of its new-vehicle business being leases, which typically suppress product uptake. To modernize presentations and appeal to tech‑savvy customers, the dealership implemented Dealertrack’s eMenu for iPad.

Dealertrack’s eMenu for iPad provides self‑guided iPad tours, manufacturer videos, real‑time survey insights, e‑signatures and pricing thresholds so F&I can personalize upsells and stay compliant. In the first full month PVR increased 16–20% (average sale $2,317); PVR now averages over $2,000 with more than two products per contract, CSI rose from 960 to 980, and the menu shaved 5–10 minutes from the process—clear, measurable results tied to Dealertrack’s solution.

Mercedes-Benz Coral Gables

Scott Cooper

F&I Director