Case Study: Heritage Ford achieves a customer-focused workflow and streamlined operations with Dealertrack DMS

Heritage Ford finds a simple DMS to ensure customer focused workflow

Heritage Ford, a family-owned dealership in southern Indiana, needed a simple, easy-to-use dealership management system to keep staff focused on communication, coordination, and customer service while adapting to a changing market. The dealership selected Dealertrack and its Dealertrack DMS as the foundational tool to manage complexity, reduce risk, and align people, processes, and products.

Dealertrack deployed its web-based Dealertrack DMS with Opentrack open integration, an intuitive interface, and continuous support, enabling Heritage Ford to fuse data from multiple sources and streamline workflows. As a result, Dealertrack helped improve data flow and increase business efficiency, allowing Heritage staff to spend more time on customers and sustain business growth.

Heritage Ford

Bert Hodge

General Manager