Case Study: Goode Motor Group achieves seamless expansion and real-time reporting with Dealertrack DMS

Goode motor bridges historic past and future growth

Goode Motor Group, a family-owned dealer group and the oldest Ford dealership in Idaho with four locations, was rapidly expanding through acquisitions and had outgrown its legacy DMS. Facing reporting gaps and difficulty tracking sales and customer visits—and wary after a poor prior DMS transition—the group chose Dealertrack and its Dealertrack DMS for a promised smooth, scalable switch.

Dealertrack delivered Dealertrack DMS with on-site training and a single, stable point of contact, providing connected integration, real-time data and drill-down reporting. As a result, Goode Motor Group can access customer data anytime from anywhere, easily add new stores into a unified system for holistic reporting, and has seen improved employee satisfaction and day-to-day productivity.

Goode Motor Group

Matt Cook

Owner