Case Study: Gerald Automotive Group achieves increased productivity and flexibility with Dealertrack DMS

Gerald automotive group finds increased productivity

Gerald Automotive Group, a family-owned, seven-store dealership group in the Chicago market, was struggling with frequent system outages, rising costs, and poor support from its legacy DMS. Seeking a more powerful, flexible and reliable system to help staff be faster and more present with customers, the group selected Dealertrack DMS in 2003.

Dealertrack implemented a DMS with real-time data, drill-down navigation, mobile access, open architecture and hands-on support, simplifying tasks and streamlining operations. Dealertrack’s solution gave Gerald Automotive Group flexible workflows, easily tailored and accurate reports, broader vendor access and improved speed and accuracy—resulting in increased productivity and stronger customer service and retention across its stores.

Gerald Automotive Group

Dean Collins

Operating Partner