Case Study: Fowler Automotive Group achieves real-time data access and continuous innovation with Dealertrack DMS

Fowler Auto Group finds innovation in a new DMS

Fowler Automotive Group, a family-owned dealer group with six stores and 600 employees across Oklahoma and Colorado, faced a legacy DMS that couldn’t keep pace with their data-driven growth. Seeking real-time data, easy-to-use technology, and a vendor that would listen, Fowler Automotive Group moved all six stores to Dealertrack DMS.

Dealertrack DMS delivered a responsive solution that adapted to Fowler’s processes, provided real-time, drill-down data with minimal clicks, and incorporated dealer feedback while offering ongoing support. As a result, Fowler Automotive Group eliminated much manual reporting, gained faster access to actionable insights, and improved operational efficiency across its stores thanks to Dealertrack.

Fowler Automotive Group

Jason Clark

Chief Financial Officer