Case Study: Fernandez Honda achieves increased operational efficiency with Dealertrack DMS

Fernandez Honda increases operational efficiency with a new DMS

Fernandez Honda, a competitive San Antonio dealership, was hampered by an expensive, inefficient DMS and limited access to data that constrained operational efficiency and profitability. To address these challenges, Fernandez Honda switched to Dealertrack DMS and partnered with Vendor Dealertrack for a more responsive technology solution.

Dealertrack delivered easy, anywhere access to data, low‑cost third‑party integrations, and direct, personalized support, enabling Fernandez Honda to work smarter, reduce costs, and increase operational efficiency while maintaining a customer-first focus. As a result, Fernandez Honda realized cost savings, faster information access, smoother integrations, and trusted relationships with Dealertrack’s support team that helped the dealership stay competitive.

Fernandez Honda

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