Case Study: Alderson Auto Group achieves increased efficiency and faster reporting with Dealertrack DMS

DMS upgrade helps Alderson automotive increase efficiency

Alderson Auto Group, with dealerships in Lubbock and Midland, Texas, faced rising technology complexity and cost that left managers working evenings and weekends just to generate and review reports. To stop losing money to inefficient processes, Alderson Auto Group implemented Dealertrack’s Dealertrack DMS to replace their previous systems and streamline access to financial and operational data.

Dealertrack delivered a web-based, easy-to-use DMS plus hands-on support before, during, and after installation so staff mastered the system. As a result, Dealertrack enabled managers to access information from tablets or home computers, reduced time spent on reporting, helped Alderson Auto Group manage technology costs, and improved overall operational efficiency and smoothness.

Alderson Auto Group

David Alderson

President