Case Study: Cole Automotive Group achieves improved efficiency and real-time data insights with Dealertrack DMS

Cole automotive group improves efficiency with better data insights

Cole Automotive Group, a five-dealership operation serving southwest Michigan since 1981, needed better ways to measure performance, speed reconciliations, and get stronger support from its DMS provider. After evaluating options, Cole implemented Dealertrack DMS to gain time-sensitive reporting, mobile access to real-time data, and a more engaged support relationship.

Dealertrack delivered Dealertrack DMS with Opentrack connectivity and Proactive Services, enabling Cole to work with roughly 130 third-party providers without high fees, receive on-site training and biannual support visits, and pull fast, drill-down reports for quick reconciliations across departments. The Dealertrack implementation produced clearer performance insights, higher employee proficiency and satisfaction, improved productivity, and stronger profitability across all five stores.

Cole Automotive Group

Jim Lass

Chief Financial Officer