Dealertrack
42 Case Studies
A Dealertrack Case Study
Big Two Automotive Group, a family-owned dealer in Phoenix, Arizona, needed a modern DMS after its 20‑year legacy provider stopped prioritizing support. The group required custom functionality, seamless integration with third‑party vendors, and reliable customer service to manage its industry‑leading service department (more than 60 service bays and up to 4,300 CP tickets monthly). Big Two implemented Dealertrack DMS to address these challenges.
Dealertrack delivered a solution—Dealertrack DMS with Opentrack—that enabled vendor choice, real‑time data access, and simplified point‑and‑click navigation, cutting manual work and speeding decision making. With Dealertrack support and an easy interface, new hires complete training in about one week; the dealership continues to operate 60+ service bays and handle up to 4,300 CP tickets monthly, while benefiting from improved integration and service.
Brett Henkel
Assistant General Manager