Case Study: Webb Automotive achieves higher efficiency and painless data conversion with Dealertrack DMS

A DMS upgrade helps webb automotive increase efficiency

Webb Automotive, a family‑owned dealer group that grew from one to nine locations since 2010, needed a more intuitive DMS to support customer relations, information access, and operational efficiency across its dispersed operations. Concerned that its legacy DMS was a burden and that data conversion would be long and painful, Webb engaged Dealertrack and its Dealertrack DMS to address these challenges.

Dealertrack’s transition and conversion team provided online training and executed a fast, painless data migration (about half a day), allowing employees to adopt the system quickly. Since going live, Dealertrack DMS’s easy‑to‑use interface has increased employee efficiency and problem‑solving, improved staff satisfaction, and freed Webb Automotive to focus more on customer service and business growth.

Webb Automotive

Kelly Webb Roberts

President