Case Study: Walt Massey Automotive achieves restored sales, stronger accountability, and data-driven growth with DealerSocket

Walt Massey Returns to DealerSocket

Walt Massey Automotive faced shrinking margins and a breakdown in sales accountability after switching to a cheaper CRM; after three months the dealer found the substitute lacked the reporting and insights needed for data-driven decisions. To resolve this, General Manager Brandon Walker returned the group to DealerSocket’s CRM product suite to restore reliable reporting, activity tracking, and accountability.

DealerSocket reactivated its CRM tools (including Checkout and RevenueRadar) to provide drill-down reporting, Internet ROI visibility, and daily activity expectations, which realigned the team and improved decision-making. As a result of DealerSocket’s solution, Walt Massey regained consistent operations and customer retention—generating about 15–20 incremental sales per month from RevenueRadar—while restoring the accountability and insight the dealership had lost.

Walt Massey Automotive

Brandon Walker

General Manager