Case Study: Inskeep Ford achieves 9% increase in gross profit per deal with DealerSocket CRM & Desking

Switching to DealerSocket’s CRM and Desking triggers increase in front-end gross profit for Inskeep Ford

Inskeep Ford, a family-owned dealership in Greenfield, Ind., faced a slow, cumbersome sales and desking process that made it hard to track write-ups and left money on the table. To unify customer data and speed transactions, they switched to DealerSocket’s CRM with the next‑generation Desking tool (integrated with their Auto/Mate DMS) and adopted DealerSocket’s Mobile CRM app to handle the high volume of internet and phone leads remotely.

DealerSocket implemented an in‑app Desking workflow, mobile drivers‑license scanning and Quick Up features, digital interactive proposals with alerts, and a seamless Auto/Mate DMS integration to keep inventory and customer records consistent. Within two months of going live with DealerSocket, Inskeep Ford saw a 9% increase in gross profit per deal, tighter alignment between asking and selling price, faster transaction times, better write-up tracking, and improved customer satisfaction.

Inskeep Ford

Pat Dunn

General Manager