Case Study: Jim Sigel Automotive improves customer outreach and saves time with DealerSocket

Staying in touch with customers is key to repeat business for Jim Sigel Automotive

Jim Sigel Automotive, a family-run Chevrolet, Honda, and Nissan dealership in Grants Pass, Oregon, needed a better way to stay in touch with customers and keep contact information current across systems. As a long-time user of DealerSocket’s Auto/Mate DMS and CRM, the dealership was spending too much time manually updating customer records in both tools, especially when phone numbers or addresses changed.

DealerSocket solved this by fully integrating Auto/Mate DMS and CRM so customer contact changes sync automatically in both directions. The result was significant time savings for CRM Coordinator Jessie Sigel-Dean, a drastic reduction in returned direct mail, and better-targeted marketing and service outreach; for example, a Christmas card campaign saw return rates drop to under 3%, helping the dealership avoid wasted marketing dollars.

Jim Sigel Automotive

Jessie

Business Development Coordinator