Case Study: Star Motor Cars achieves 7% higher form conversions and 55% organic traffic growth with DealerSocket

Star Motor Cars Overcomes Turnover and Improves Performance with DealerSocket

Star Motor Cars, the longest‑serving Mercedes‑Benz dealer in the greater Houston area, faced a sudden loss of key IT support and ongoing staff turnover that threatened its sales and marketing operations. To maintain continuity and speed up onboarding, the dealership relied on DealerSocket, using its Mercedes‑Benz certified CRM and DealerFire website/digital marketing services to keep teams productive and campaigns running.

DealerSocket provided hands‑on support through a dedicated Customer Success Manager, step‑by‑step training, CRM customization and a mobile app for real‑time management, plus DealerFire’s integrated, Mercedes‑certified website and SEO. That combination enabled targeted email campaigns and tighter CRM adoption; as a result, Star Motor Cars saw form conversions rise 7%, organic traffic grow 55%, and overall traffic increase 30%—outcomes the team directly attributes to DealerSocket’s integration and support.

Star Motor Cars

Tom Jinks

General Manager