Case Study: Spokane Hyundai cuts credit-pull expenses by two-thirds with DealerSocket's SocketCredit

Soft credit pulls through DealerSocket’s CRM cuts Spokane Hyundai’s credit expenses by two-thirds

Spokane Hyundai, a long-time DealerSocket CRM customer, faced the challenge of delivering fast, transparent financing while minimizing costly hard credit pulls as it reopened and ramped sales. The dealership had already adopted DealerSocket’s Desking, DealerFire website and PrecisePrice tools, but needed a way to reduce F&I expense and customer friction during the sales process.

DealerSocket’s SocketCredit soft-pull capability, integrated in the DealerSocket CRM, let Spokane Hyundai run soft credit checks from all three bureaus, store results in the customer profile and provide accurate payment quotes without impacting scores. Using DealerSocket’s solution sped up deals, improved the customer experience and cut the dealership’s credit-pull expenses by almost two-thirds, while enabling upstream evaluation of deals across 24 finance sources.

Spokane Hyundai

Craig Fruin

General Manager