Case Study: Brooklyn Mitsubishi achieves 52% profit growth and 94% market capture with DealerSocket CRM

Selling Cars Like Candy Bars at Brooklyn Mitsubishi

Brooklyn Mitsubishi, led by owner Rudy T. (“El Patronn”), faced a turnaround challenge: the store needed to boost visibility, capture more leads from social and walk‑ins, and get better value from its underused CRM tools. DealerSocket was the vendor on the account, and Brooklyn Mitsubishi was using DealerSocket’s CRM platform along with add‑ons like SocketTalk, RevenueRadar and Business Rules to try to organize leads and customer data more effectively.

DealerSocket’s Customer Success Manager, Regis Saffold, worked with the team to enforce data capture, configure custom dashboards, activate RevenueRadar for data‑mining, and implement SocketTalk and Business Rules for faster lead follow‑up. The results were significant: Brooklyn Mitsubishi rolled 400 cars in the first three months of 2018, broke 800 new vehicles for the year, captured 94% of its primary market area, saw profits rise about 52% and sales increase (reported) 6.5% — outcomes DealerSocket’s CRM and services directly enabled.

Brooklyn Mitsubishi

Rudy T.