Case Study: Road Sport Auto Credit achieves paperless efficiency and improved customer tracking with DealerSocket

Road Sport Auto Credit Praises Dealersocket's Independent CRM

Road Sport Auto Credit, an independent dealer, faced a “paper nightmare” with customer records and no CRM tailored to independent dealers. After GM Howard Ackman saw a demo, the dealership adopted DealerSocket’s Independent CRM (implemented July 2013) to solve follow-up, lead tracking and campaign management challenges.

DealerSocket replaced manual processes with a centralized CRM and mobile app that automates follow-up on phone, walk-in, and Internet leads, offers a robust email template library, and supports on-the-go inventory and task management. As a result, Road Sport Auto Credit reports much greater efficiency, clear visibility into customers at every stage of the buying cycle, and the ability to run timely email campaigns—improvements they attribute directly to DealerSocket.

Road Sport Auto Credit

Lori Pyttlik