Case Study: Burns Buick GMC achieves 46 extra vehicles per month and $200K in variable gross profit with DealerSocket RevenueRadar

Revenueradar Powers Burns with Data Mining Opportunities

Burns Buick GMC faced missed sales opportunities and needed a data‑driven lead generation solution to bring past customers back into the showroom. After evaluating options, Burns Buick GMC selected DealerSocket’s RevenueRadar to mine service and CRM data for high‑probability sales prospects.

DealerSocket implemented RevenueRadar with a smooth install, team training, phone‑scripted outreach, and integration into existing CRM and service workflows. The program delivered immediate results — 46 additional vehicles per month in 2014 YTD at an average gross profit of about $2,500 each (roughly $200,000 in variable gross profit) — while expanding pre‑owned inventory and boosting customer retention and loyalty.

Burns Buick GMC

Joe Turchyn

Corporate Development & Strategy