Case Study: Nash Chevrolet achieves an empowered BDC and better lead & call tracking with DealerSocket

Nash Chevrolet Empowers their BDC With Dealersocket CRM

Nash Chevrolet had been using an outdated CRM (Sales Edge by Option Soft) since 2006 and found it could not keep up with competing Chevy stores. To modernize their BDC and internet lead handling, Nash Chevrolet implemented DealerSocket CRM (in use since March 2013) to replace the legacy system and improve dealer support and affordability.

DealerSocket delivered its CRM with Internet Lead Management and CallManagement tools, empowering Nash Chevrolet’s BDC with standardized follow-up processes and phone-call tracking. As a result, DealerSocket enabled the dealership to know where calls and leads were coming from, optimize advertising spend, and achieve better execution and accountability from their BDC.

Nash Chevrolet

Mike Jewell

General Manager