Case Study: Gates Hyundai of Richmond achieves 35% increase in internet sales with DealerSocket

Matt Kellogg Gates Nissan and Hyundai Increases Internet Sales 35% In Single Year

Gates Hyundai of Richmond, led by Matt Kellogg (Director of Internet Sales and eCommerce), was frustrated with their previous CRM (Reynolds Contact Management) and sought a more effective solution. After a sister store recommended DealerSocket, the dealership implemented DealerSocket CRM for improved ease of use, data management, and internet sales processes.

DealerSocket delivered a user-friendly CRM with robust reporting, a Sales Dashboard, Daily Checkout accountability features, and email marketing tools that helped the team follow up consistently and hold staff accountable. Since adopting DealerSocket in November 2011, internet sales increased 20–30% and are up 35% year-to-date versus the prior year, with Kellogg also praising DealerSocket’s strong customer service.

Gates Hyundai of Richmond

Matt Kellogg

Director of Internet Sales and eCommerce