Case Study: Mason City Ford Lincoln Chrysler speeds BDC follow-up and boosts appointment-to-sale conversions with DealerSocket

Mason City Ford Lincoln Chrysler Uses DealerSocket to Speed Up BDC Follow Up

Mason City Ford Lincoln Chrysler faced a sudden surge in internet leads—nearly 400% above its monthly average—that strained its BDC and digital sales processes. Under GM Luke Schmitt, Digital Sales Manager Scott Deetz turned to DealerSocket’s CRM, using its SocketTalk texting, internal messaging and automation tools to streamline communications and preserve personalized first contacts.

DealerSocket’s single‑platform approach—SocketTalk for immediate texting, automated appointment confirmations, email templates and Sales Tracking Reports—sped response times, improved team coordination and made follow‑up auditable. The dealership achieved an appointment‑to‑show rate near 80% and converted roughly 50% of those appointments into sales, while improving lead management and scalability as volume increased.

Mason City Ford Lincoln Chrysler

Scott Deetz

Digital Sales Manager