Case Study: Lexus Carlsbad doubles internet closing rates with DealerSocket

Lexus Carlsbad doubles internet closing rates to 10% with DealerSocket

The customer, Lexus Carlsbad, was facing a challenge with a very low internet lead closing rate of below 5%. To address this, they turned to the vendor DealerSocket and its services to improve their sales process.

By implementing DealerSocket, the dealership was able to analyze customer data and behavior to strategically prioritize leads and automate follow-up. This solution from DealerSocket had a dramatic measurable impact, doubling the closing rate to 10% within just 45 days. They subsequently maintained an even higher rate of 15%, with over half of contacted leads buying within the first three days.

Lexus Carlsbad