Case Study: Lexus Carlsbad achieves a 100% increase in internet closing rate within 45 days with DealerSocket

Lexus Carlsbad Doubled Their Closing Rate Within 45 Days Of Turning On Dealersocket

Lexus Carlsbad faced a low internet closing rate—below 5%—when John Mendola joined in December 2013 and turned on DealerSocket to improve online lead conversion. The dealership used DealerSocket’s lead management/CRM capabilities to better track customer behavior and inform contact strategies.

By leveraging DealerSocket filters, 90-day customer analysis, click-through reporting, automated follow-up with tracking codes, and a policy of emailing then immediately calling leads, Lexus Carlsbad doubled its internet closing rate to 10% within 45 days and later maintained a 15% rate. DealerSocket-driven changes produced clear metrics: a 100% increase in closing rate in 45 days, 52% of contacted internet leads buy within three days, an eight-minute average response time, and 30% of new internet leads contacted by phone.

Lexus Carlsbad

John Mendola

Lexus Carlsbad