Case Study: Larry H. Miller Honda Boise achieves 152% increase in data-mining sales with DealerSocket RevenueRadar

Larry H. Miller Honda Boise Increases Data Mining Sales 152%

Larry H. Miller Honda Boise enlisted DealerSocket, using DealerSocket CRM and its RevenueRadar data‑mining tool, to turn service and back‑file records into real sales opportunities. The dealership’s challenge was generating high‑value, actionable leads while keeping a busy sales team focused and accountable rather than overwhelmed by low‑quality tasks.

DealerSocket delivered CRM automation, RevenueRadar lead scoring and drip logic, 24‑hour action rules with SocketTalk texting, tailored phone scripts, and Strategic Growth Manager optimization to prioritize Smart Payment prospects and enable personalized follow‑up. The result: a 152% increase in data‑mining sales — $275,000 in gross profit on 106 units in one year — with higher‑quality leads and repeatable processes that improved conversion and accountability.

Larry H. Miller Honda Boise

Stephen Smith

BDC and Internet Manager