Case Study: Kia of Puyallup achieves higher front-end gross and faster response with DealerSocket CRM

Kia of Puyallup Credits DealerSocket’s CRM for Putting High-Grossing Deals Over the Curb

Kia of Puyallup, led by General Sales Manager Rick Lane, needed a CRM that delivered straightforward reporting, flexibility, reliable uptime and ease of use to tighten processes, improve lead response and protect front-end gross. After evaluating options they implemented DealerSocket’s CRM suite—including Mobile CRM, Desking and the Appointment Display Report—to standardize appointment handling, speed lead capture and ensure consistent, process-driven customer interactions.

DealerSocket provided integrated tools (Appointment Display Report, Mobile CRM with driver’s-license and VIN scanners, Quick Up and a customizable real-time dashboard) that let staff greet customers by name, eliminate typos, capture trades up front, and present consistent first pencils. As a result, Kia of Puyallup averages $3,000 in front-end gross per sale, converts 93% of demos to writeups, and maintains a 70% appointment-to-show rate, with high system uptime and responsive DealerSocket support keeping the CRM central to daily operations.

Kia of Puyallup

Rick Lane

General Sales Manager