Case Study: Honda of Santa Maria achieves higher CSI and $152,640 in additional service revenue with DealerSocket

Honda of Santa Maria - Customer Case Study

Honda of Santa Maria, led by Business Development Manager Jessica Ruffoni, struggled with low CSI scores, a high no-show rate, and missed phone opportunities that left service advisors overwhelmed. To address these issues they selected DealerSocket, implementing its CRM and BDC tools (chosen in part for seamless Reynolds DMS integration) to create a dedicated BDC and standardized appointment and follow-up processes.

Using DealerSocket to run the new BDC and automate campaigns—including a 12‑Month No Service campaign that enrolls ~250 customers monthly—Honda of Santa Maria saw measurable gains: an average of 52 new appointments per month generating about $12,720 in new monthly revenue, CSI scores “jumped through the roof,” and one service campaign produced $152,640 of additional revenue last year. DealerSocket’s reporting and BDC functionality also gave managers real‑time accountability and easy database management.

Honda of Santa Maria

Jessica Ruffoni

Business Development Manager