Case Study: Great Lakes Honda achieves 39% higher gross profit and record vehicle sales with DealerSocket's RevenueRadar CRM

Great Lakes Honda Increases Gross Profit by 39%

Great Lakes Honda, an Ohio dealership, wanted to boost sales, gross profit and customer retention. To tackle this, the store deployed DealerSocket CRM and specifically used DealerSocket’s RevenueRadar data‑mining tool to identify high‑value opportunities and drive more repeat business.

DealerSocket’s RevenueRadar prioritized leads that the sales team could engage before customers became internet shoppers, producing measurable gains: vehicle sales rose by 711 units to a record 4,729, total gross profit grew 39%, and average front‑end gross per unit increased $219.35 year‑over‑year. In the last quarter, RevenueRadar deals outperformed other channels by at least $609 in average front‑end gross and delivered 35%–62% higher total back‑end gross, helping Great Lakes Honda significantly improve retention and profitability.

Great Lakes Honda

Ryan Huang

Sales Manager