Case Study: Gaudin Ford creates new revenue streams with DealerSocket

Gaudin Ford creates new streams of revenue by reconnecting with lost customers through DealerSocket

Gaudin Ford needed to revive an idle Internet department and improve the way it handled CRM follow-up, especially with customers marked as “lost.” DealerSocket was the CRM platform in place, and Justin Priddy rebuilt the dealership’s sales process from scratch to create a more structured, effective approach.

DealerSocket helped Gaudin Ford launch lost-sale campaigns designed to re-engage customers without overwhelming them, keeping the dealership’s name in front of them over time. The results were strong: in 2012, the seven lost campaigns generated $527,171 in total revenue, and in 2013 they generated $454,219. The new process also helped improve customer engagement and contributed to top CSI performance for Sales, Service, and Parts in the region.

Gaudin Ford