Case Study: Galpin Motors achieves significant increase in positive online reviews with DealerSocket's MarketPlace Social

Galpin Motors Observes Significant Increase In Positive Online Reviews Utilizing Marketplace Social

Galpin Motors, led by director of marketing Jeff Skobin, needed a better way to manage customer feedback, hold employees accountable, and increase positive online reviews and overall customer satisfaction. To address this, they implemented DealerSocket’s MarketPlace (MP) Social in October 2011 to automate post-service surveys and capture customer responses.

DealerSocket’s MP Social automated survey emails, alerted staff only to negative responses for quick remediation, and prompted satisfied customers to post reviews on sites like DealerRater, Yelp, and Google. As a result, DealerSocket helped Galpin Motors achieve a significant increase in positive service-department reviews, a higher CSI, and easier follow-up through nicely formatted customer contact data and direct links within DealerSocket.

Galpin Motors

Jeff Skobin

Director of Marketing